Fine Life with Pine — KOREAN FOREST SCIENCE MEETS THE WORLD
PINOGEN Co., Ltd., a Korean agricultural-based beauty company, proudly announced that its skincare brand pinesoo — formulated with natural red pine leaf extract — was officially showcased at the APEC 2025 K-BEAUTY ZONE in Gyeongju, Korea, as the only forest- and pine-based skincare brand representing Korea’s sustainable beauty innovation.
Held from October 31 to November 1, 2025, the 33rd APEC (Asia-Pacific Economic Cooperation) Leaders’ Meeting brought together over 6,000 delegates, heads of state, corporate leaders, and media from 21 member economies.
Among global discussions on trade, technology, and sustainability, pinesoo stood out as a brand that connects the value of forests to the science of skin.
pinesoo’s signature lineup:
- RED PINE ACNE CLEANSING FOAM
- FIRST CARE WATER ESSENCE
- SUPER MULTI-REPAIR CREAM
- MULTI SUN BLOCK
Visitors shared their impressions:
“How can pine leaves create skincare this fresh, cooling, and gentle?”
PINOGEN’s answer is simple — Science from the Forest demonstrates the brand’s core strengths: antioxidant protection, skin-soothing hydration, and eco-friendly formulation derived from Korean red pine leaves.
At the event, buyers and media expressed strong interest in pinesoo’s unique forest-derived ingredients and its clinically tested formulations.
This APEC exhibition became more than a showcase:
It is a recognition of PINOGEN’s pioneering identity as Korea’s leading forest-based beauty innovator, proving that nature-driven science can stand on the world stage.
Showcase:`TOP 20 K-Beauty Companies in Gyeongsangbuk province
CEO’s Message
Berry(ByeL SHIN), CEO of PINOGEN
“The Korean forest is not just nature — it’s science that touches the skin.
pinesoo transforms red pine leaf extract into real, functional skincare.
APEC 2025 was a meaningful moment for us to connect the power of Korean forests
with the world.”
Fine Life with Pine — KOREAN FOREST SCIENCE MEETS THE WORLD
PINOGEN Co., Ltd., a Korean agricultural-based beauty company, proudly announced that its skincare brand pinesoo — formulated with natural red pine leaf extract — was officially showcased at the APEC 2025 K-BEAUTY ZONE in Gyeongju, Korea, as the only forest- and pine-based skincare brand representing Korea’s sustainable beauty innovation.
Held from October 31 to November 1, 2025, the 33rd APEC (Asia-Pacific Economic Cooperation) Leaders’ Meeting brought together over 6,000 delegates, heads of state, corporate leaders, and media from 21 member economies.
Among global discussions on trade, technology, and sustainability, pinesoo stood out as a brand that connects the value of forests to the science of skin.
pinesoo’s signature lineup:
- RED PINE ACNE CLEANSING FOAM
- FIRST CARE WATER ESSENCE
- SUPER MULTI-REPAIR CREAM
- MULTI SUN BLOCK
Visitors shared their impressions:
“How can pine leaves create skincare this fresh, cooling, and gentle?”
PINOGEN’s answer is simple — Science from the Forest demonstrates the brand’s core strengths: antioxidant protection, skin-soothing hydration, and eco-friendly formulation derived from Korean red pine leaves.
At the event, buyers and media expressed strong interest in pinesoo’s unique forest-derived ingredients and its clinically tested formulations.
This APEC exhibition became more than a showcase:
It is a recognition of PINOGEN’s pioneering identity as Korea’s leading forest-based beauty innovator, proving that nature-driven science can stand on the world stage.
Showcase:`TOP 20 K-Beauty Companies in Gyeongsangbuk province
CEO’s Message
Berry(ByeL SHIN), CEO of PINOGEN
“The Korean forest is not just nature — it’s science that touches the skin.
pinesoo transforms red pine leaf extract into real, functional skincare.
APEC 2025 was a meaningful moment for us to connect the power of Korean forests
with the world.”