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Brand Story

PINESOO is a skin care brand that uses Fine Essential Water™, a core technology that utilizes PINOGEN‘s heritage raw ingredient, Korean red pine, to create products that solve various skin problems for modern people.

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PINE (pine)
SOO 秀 (Outstanding), 樹 (Trees), 水 (Water)

The name, which combines both English and Chinese characters, means we offer the most excellent pine distillate extracted from the finest pine trees in Korea. The name is easy for anyone to remember and pronounce thanks to its soft pronunciation and concise spelling.

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Brand Story

PINESOO is a skin care brand that uses Fine Essential Water™, a core technology that
utilizes PINOGEN‘s heritage raw ingredient, Korean red pine, to create products that
solve various skin problems for modern people.

SCROLL

Identity

Combining the shape of traditional Korean tiles and pine trees, PINESOO carries a luxurious, unique Korean image that has been used since the days of the Korean royal family. Like the strength and lasting durability of a pine tree that grows straight from a mountainous cliff, PINESOO symbolizes unchanging trust toward its customers. In addition, the stable hexagon frame, which is the most beneficial shape for humans and at the same time signifies new birth, resembles PINESOO‘s attitude and determination to constantly research and create only the best products.

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WORDMARK + SLOGAN
COMMUNICATION SYMBOL
Products

Functional cosmetics using ingredients extracted from pine needles that have been directly collected by PINOGEN in the Baekdu-daegan mountain range

pinesoo

FIRST CARE WATER ESSENCE

Contains 67% organic pine needle extract
Water-based essence that provides deep moisturization
One-time use shows pore and texture improvement, and dead skin cell removal, all backed by clinical confirmation

pinesoo

Dr. PINE DAILY THERAPY GEL

Massage cream to helps to relieve swelling
Hypoallergenic and cooling effects felt through a pleasant massage motion
Improvement of temporary skin blood circulation, backed by clinical confirmation

pinesoo

RED PINE ACNE CLEANING FOAM

Contains pine extract capsules and Vitamin E-derived capsules
Soft foam for deep cleansing effects
Relief for acne-plagued skin, backed by clinical confirmation
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PINE (pine) + SOO 秀 (Outstanding), 樹 (Trees), 水 (Water)

The name, which combines both English and Chinese characters, means
we offer the most excellent pine distillate extracted from the finest pine trees in Korea.
The name is easy for anyone to remember and pronounce thanks to its soft pronunciation and concise spelling.

Identity

Combining the shape of traditional Korean tiles and pine trees, PINESOO carries a luxurious, unique Korean image that has been used since the days of the Korean royal family. Like the strength and lasting durability of a pine tree that grows straight from a mountainous cliff, PINESOO symbolizes unchanging trust toward its customers. In addition, the stable hexagon frame, which is the most beneficial shape for humans and at the same time signifies new birth, resembles PINESOO‘s attitude and determination to constantly research and create only the best products.

SYMBOLWORDMARK + SLOGANCOMMUNICATION SYMBOL
Products

Functional cosmetics using ingredients extracted from pine needles that have been directly collected by PINOGEN in the Baekdu-daegan mountain range

pinesoo

FIRST CARE WATER ESSENCE

Contains 67% organic pine needle extract
Water-based essence that provides deep moisturization
One-time use shows pore and texture improvement, and dead skin cell removal, all backed by clinical confirmation

pinesoo

Dr. PINE DAILY THERAPY GEL

Massage cream to helps to relieve swelling
Hypoallergenic and cooling effects felt through a pleasant massage motion
Improvement of temporary skin blood circulation, backed by clinical confirmation

pinesoo

RED PINE ACNE CLEANING FOAM

Contains pine extract capsules and Vitamin E-derived capsules
Soft foam for deep cleansing effects
Relief for acne-plagued skin, backed by clinical confirmation

PINOGEN Co.,Ltd
CEO Shin ByelPhone +82 54 854 8001

Email pinogen@pinogen.com

Address 16, Yeongga-ro, Andong-si, Gyeongsangbuk-do, Korea
Business registration No. 275-81-02009

E-commuerce permit 2021-경북안동-0160

© PINOGEN. All rights reserved.

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PINOGEN Co.,Ltd
CEO Shin ByelPhone +82 54 854 8001Email pinogen@pinogen.comAddress 16, Yeongga-ro, Andong-si, Gyeongsangbuk-do, Korea
Business registration No. 275-81-02009E-commuerce permit 2021-경북안동-0160

© PINOGEN. All rights reserved.

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